The Sampling Agency

We deliver high-quality sampling programs designed to drive retail traffic and boost sales.

Look Media plans and executes product sampling and demonstrations in virtually any location, both sponsored and guerilla. Program scopes span 1-day staffing to multi-city tours with custom vehicles and creative pop-up elements. Super-charge your campaign with lead generation, social-media, and multi-lingual brand ambassadors. There’s a million ways to go.

Sampling Sells!

The ROI from sampling is clear:

purchase after receiving a sample*

say recommendation is #1 factor in purchasing.**

not aware of brand prior to sampling.***

Sources: *Opinion Research Corp 2010 ***Ryan Partnership Study 2012 ***Brand Share Survey Data 2014

Inviting people to try your product is the most effective way to communicate value to prospective customers.

People experience your brand directly, with all 5 senses, in a carefully selected environment matched to their profile and preferences, generating a halo effect for your brand.

Beyond a simple trial, on a psychological level sampling is a gift that ingratiates new consumers and increases the chance of converting buyers of competitive brands. This positive interaction can also spark online conversations that extend the life and value of your campaign.


We understand brand initiatives.

Look Media works with brands directly to understand needs, create strategies and propose cost-effective tactics to deliver compelling sampling experiences.

During the planning process we provide competitive insights & brand-specific ideation. We manage to budget, review quantity and quality goals and design proposal options to fit your needs.


Once the campaign is approved, we turn it into a detailed action plan.

Proprietary workflow systems bring together our extensive databases and tribal knowledge for to select and coordinate the best Staff, Events and Equipment to express your Brand Mojo.


  • Profile and recruit
  • Background checks
  • Training and protocols
  • Field Management
  • GPS Check-ins
  • Secret Shopping


  • Event & Venue Sourcing
  • Legal compliance for food handling and location permitting
  • Insurance with optional umbrella coverage
  • Routing & scheduling


  • Sourcing & procurement
  • Branded outfits, premiums, tents, coolers, bags, signs etc.
  • Production & install
  • Special vehicles
  • A/V & digital elements

Brand Mojo

  • Key objectives
  • Talking points
  • FAQ & answers
  • Artwork files
  • Samples & shipping
  • Reporting & feedback


Throughout activations we provide ongoing reporting through an online portal, regular check-in calls and periodic formal recap reports.

The quantitative and qualitative feedback from the field drives recommendations, and fuels an iterative dialogue that keeps the program on track and aligned with client needs.

Beyond Sampling

Beyond our basic capabilities, we offer experiential enhancements, custom executions and media synergies that add to the impact of your campaign.


Get Rates & Proposals

info@ TheSamplingAgency. com

330 W 38th Street, Suite 1500
New York, NY 10018